The Department of Petroleum Engineering at JCT College of Engineering and Technology successfully organized a one-day workshop on "Effective Sales and Marketing Strategies for Entrepreneurs & Startups" on 25th February 2025. The event took place at Seminar Hall 2 and witnessed enthusiastic participation from students, faculty members, and aspiring entrepreneurs. Objective of the Workshop The primary objective of this workshop was to equip students and budding entrepreneurs with essential sales and marketing strategies to successfully establish and grow their businesses. The session aimed to bridge the gap between theoretical knowledge and real-world business challenges by providing practical insights into effective sales techniques, market trends, and digital marketing strategies.

Resource Person

The session was conducted by Mr. K. Bakiyaraj, Assistant Professor, Dr. SNS Rajalakshmi College of Arts and Science, Coimbatore. He is an expert in business strategy and marketing, with extensive experience in guiding startups and entrepreneurs toward achieving sustainable growth.

Key Highlights of the Workshop

The workshop covered a wide range of topics essential for modern-day business success, including:

✅ Understanding the Market – Analyzing market trends, identifying potential customers, and segmenting target audiences. ✅ Sales Techniques – Developing persuasive sales strategies, customer relationship management, and negotiation skills. ✅ Digital Marketing Strategies – Exploring online marketing tools such as SEO, social media marketing, content marketing, and email marketing. ✅ Brand Building – Importance of brand identity, storytelling, and customer engagement for long-term business growth. ✅ Pricing Strategies – Setting competitive pricing models to maximize profit and customer retention. ✅ Case Studies & Interactive Sessions – Real-world case studies of successful marketing campaigns and an engaging

Q&A session with participants.

Event Coordination & Participation

The workshop was coordinated by Mr. V. Purushothaman, Assistant Professor, Department of Petroleum Engineering. The event saw active participation from students across various disciplines, who gained valuable insights into real-world business scenarios and strategies for effective marketing and sales execution. Conclusion The session was highly informative and interactive, providing attendees with hands-on knowledge of practical business strategies and the latest marketing trends. Participants appreciated the resource person’s expertise and engaging presentation style. This initiative aligns with JCTCET’s vision to foster entrepreneurial skills among students and empower them with industry-relevant knowledge to thrive in the competitive business world.