On 19thFebruary,2026, Institution Innovation Councils(IIC) and Department of Petroleum Engineeringjointly organized the Workshop on“Effective sales and marketing strategies for start-ups ” in JCTCET seminar hall. Welcome address was given by Prof.Mr. M. Praveen, Assistant Professor , Department of Petroleum Engineering . Dr K. Ramachandran , the HoD of Petroleum , JCTCET, provided the presidential address, setting a tone of inspiration and encouragement. Chief Guest introduction was given by Mr.M. Praveen, Assistant Professor, Department of petroleumengineering. A Workshop on “Effective sales and marketing strategies for start-ups” given by the chief guest Dr.S.Venkateshbabu, Professor, JCTCET, Coimbatore. The chief guestshared real-world case studies of successful Indian startups to explain effective scaling strategies and participantsunderstand core marketing principles for startups. Finally vote of thanks was given by Prof.Mr.M.Praveen, Assistant Professor,Department of petroleum engineering.