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The Department of Mechanical Engineering, JCT College of Engineering and Technology, Coimbatore organized a Seminar entitled “DIGITAL MANUFACTURING” on 30.10.2023 for imparting fundamental knowledge on Digital marketing in the promotion of the brands to connect with the potential customers using the internet and other forms of digital communication. Dr.G.Mahesh, HOD/Mech delivered the welcome address and Dr.I.J.Isaac prem kumar, ASP/Mech invited the Chief Guest. The resource person explained about the significance of Affiliate marketing and Marketing Analytics. He emphasized the importance of “Digital Marketing” in Mechanical Engineering. He also shared his knowledge about the advancement of the mobile marketing and Search engine optimization. Totally, more than 50 students and 10 faculty members attended the programme. Mr.D.Ananda kumar, Assistant Professor, Department of Mechanical Engineering proposed the vote of thanks.